Campaign signed by WMcCann shows the brand ambassador spying on the brand’s offerings
Americanas invited the BBB 21 winner and brand ambassador, Juliette Freire, to star in its new campaign, “A Big Boss das Offers”.
With the concept “Whatever you need? Relax, at Americanas you’ll find offers, fast delivery and BBB”, signed by WMcCann, the campaign shows Juliette spying on the brand’s offers.
Sitting in front of the TV, the singer narrates the best discount coupons with a wide variety of products in movies that alternate their offers.
“The campaign was inspired by the friendliness and good humor characteristic of our ambassador Juliette. Big Boss das Offers is here to offer customers everything they need with the best shopping experience”, explained Aline Oliveira, head of marketing at Americanas.
The campaign began airing last Sunday (20), during the break of BBB 22.
The communication strategy includes 15″ films and pieces for digital, DOOH media, developments for social networks, the brand’s website and app.
Datasheet:
Agency: WMcCann
Client: Americanas
Product: Institutional
Campaign name: Big Boss of Offers – Juliette
Client Team: Washington Theotonio, Vitor Monte, Marcelli Valle, Raissa Zylberglejd, Ana Ruiz, Maria Fernanda Gaspar Franco, Erika Mattos, Gabriella Carvalho and Mariana Moragas.
Executive Chairman: Hugo Rodrigues
CEO: André France
CCO: Mariana Sa
Executive VP and General Manager of RJ: Marcio Borges
Creative direction: Ricardo Weitsman
Creation: Ricardo Weitsman, Felipe Gomes, Raphael Andrade, Gustavo Rodrigues, Jonas and Soares.
CSO: Renata Bokel
Planning: Luiza Portella, Fabiana Lovate, Daniela Urzeda and Evelyn Cristina
Content Director: Patricia Colombo
Content: Stella Soares Peixinho and Lorena Manso
Assistance: Anna Moraes, Paula Stockler and Caroline Botelho
VP of Media: Fabio Urbanas
Media: Patrícia Oliveira, Samantha Rodrigues, Christiane Duncan, Naiana Grangeiro, Marcelle Leão and Luciana Ferreira
ID: Deny Watanabe, Paulo Lima, Danilo Borges and Ingrid Barros
General Production Director: Camila Naito
Integrated Production: Bianca Repsold, Vitor Hugo Faria, Mariana Veronez and Fernanda Pinheiro
Film producer: Play9Action
Director: Rodrigo Moreira
Director of Photography: Rodrigo Moreira
Sound Producer: Raw
Track: Raw
Graphic Production: Nereu Marinho and Maurício Martim
Photographer: Igor Melo
Manipulator / image treatment: Ciro Sollero – Craft Brasil
Projects: Erika Casal, Felipe Ribeiro and Rodolfo de Oliveira
Public Relations: Kerena Neves and Giulia Camargo
