Goose Island is introducing its new IPA to the market. The idea of the brand’s new drink is to preserve the main characteristics of the style and to overflow lightness and drinkability, with 98 calories? This is LO IPA, the current brand innovation that will surprise consumers.
With 40 IBU, the novelty brings a fruity and citrus aroma, reminiscent of passion fruit and lemon peel, the result of dry hopping made with citra, azacca and cashmere hops. On the palate, the subtle malt flavor balances well with the hop bitterness, making it a very easy drinking option.
Vanessa Nastari, Head of Marketing for Goose in Brazil talked about the new IPA:
“LO IPA comes to offer those looking for a light beer, but without losing flavor. We are proud of the result, which preserves the characteristics of a good IPA and brings a new possibility to people. Once again, our goal is to expand the range of possibilities for those who love beer and do not give up an explosion of flavors”
LO IPA can be found at the Brewhouse, the brand’s pub located in Pinheiros, and at Empório da Cerveja, with deliveries throughout Brazil.
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