The operation in São Paulo will be led by Ricardo Zanella, who assumes the position of COO
Made will open an office in São Paulo, almost two years after the Mexicana agency landed in Rio de Janeiro. With 12 clients in the portfolio and 60 employees in the Rio de Janeiro office, partners Álvaro Rodrigues and Claudio Salvestroni will also be at the headquarters in São Paulo.
The São Paulo operation will be led by Ricardo Zanella, who will also assume the position of COO of the agency in Rio de Janeiro.
According to Álvaro Rodrigues, the São Paulo operation has always been in the brand’s plans for Brazil, but the choice to first open an office in Rio de Janeiro is due to the city’s international relevance for the Made Group.
“The first year of Made consolidated the operation in Rio and our business model, of acting as a manager of creativity”, he said.
Currently the group works for major brands such as Jeep, Fiat, Dodge, Alfa Romeo, Amazon, Mentos, Cerveja Sol, Superior, Tequila Jose Cuervo, Aspen, Chupa Chups, Prudential, GSK, Vitality, Bodylaser, among others.
