The activation was made by Estalo and took place this Wednesday (23)
Budweiser, the official beer of Lollapalooza Brasil, decided to surprise music fans and invited the singer Xamã to perform, without prior notice, in the middle of the Sé station of the São Paulo Metro.
“If Budweiser brings music back to the stage, we want to take it to audiences everywhere, no matter where,” said Isabel Frozoni, Regional Marketing Manager at Ambev. “We know people are looking forward to the return of Lollapalooza, so we created this appetizer to anticipate that reunion,” she added.
The activation was carried out by Estalo and, for Maíra Holtz, managing partner of the marketing agency, the resumption of festivals collaborates not only with the sponsoring brands, but also with the entire production chain.
“The sector had to be very creative to circumvent the period of social isolation and the cancellation of major events. The face-to-face resumption represents a very important step for the events sector, which has shown that it is capable of reinventing itself”, pointed out Maíra.
