The campaign was developed by DPZ&T and will unfold with influencers
Ypê debuted the #QuemEVocêNaPia campaign, developed by DPZ&T.
The campaign airs with two TV films that reflect the different profiles of those who wash the dishes every day, always associating each person with a product from the Ypê Washer line.
“The communication action shows, in a fun way, that each person washes the dishes in a different way. Regardless of who is who when it comes to cleaning dishes, cutlery and other items”, explained Cesar Nicolau, Ypê Marketing Director.
The different profiles revealed by the campaign have their particularities when facing the sink, such as: the negotiator, who usually proposes a good deal (while taking care of the sink, asks the other person to take the dog for a walk); the accumulator, which leaves the sink full to solve everything at once; the sniffer, who smells dirty dishes and is ready to wash; and the perfect duo, with two people intermingled (while one washes, the other rinses).
“We started from a truth that was already in consumers’ homes: each person washes the dishes in their own way. Thus was born #QuemEVocêNaPia. A simple idea that generates identification with Brazilians and engagement in networks”, commented Fabio Mozeli, Executive Creative Director at DPZ&T.
On the brand’s official channels, the campaign will unfold with influencers and other actions sharing stories and characters.
