Sabrina Sato is the new chosen to represent Beefeater, Pernod-Ricard’s gin brand. The brand and the presenter announce the partnership this week, which should include co-created actions throughout 2022.
To inaugurate this union, Beefeater participated alongside Sabrina in the rehearsal of Gaviões da Fiel, on March 18th. The brand will also sponsor the Vogue Ball, next to the presenter, scheduled to take place in April, at Copacabana Palace.
The aim of the partnership is to bring Beefeater closer to personalities that connect with the energy of the brand.
“Beefeater is a brand that always looks forward, creating and looking at trends. Sabrina Sato, with all her strength and inspiration, corresponds to this personality of Beefeater and helps to convey our messages to our consumers”, commented Patrícia Cardoso, marketing director at Pernod-Ricard Brasil.
