The campaign has three films signed by Lew’Lara\TBWA, in partnership with the producer Violeta
Coqueiro, a Camil Alimentos brand, presented its new positioning and visual identity in the “O Peixe da Hora” campaign.
To start the campaign, the brand launched three films: Snack, Lunch and Dinner, signed by Lew’Lara\TBWA, in partnership with the producer Violeta.
The films recreate everyday situations, in a 15-second format, and are now available on Coqueiro’s digital platforms.
“We want to generate identification of our potential consumers with the brand, through language and messages that are much closer to their reality. We will highlight how easy our products are to be included in the routine”, explained Juliana Conti, Camil’s executive marketing manager.
Currently, the fish brand is undergoing an evolutionary branding process, bringing a bigger and more present logo, a new typography and a new icon, which materializes its speech with the watch in the can.
The brand will also take the new communication concept to all fronts of contact with the consumer, such as the point of sale, using materials, developed by the CDR+ agency, and content on social networks throughout the year.
