What else do you want from a big festival? Witness unusual and unique encounters with great idols or accompany new artists in the music scene or even live exclusive experiences in one of the most anticipated spaces of the event? Well, for this year’s Lollapalooza Brasil, Budweiser invites people to enjoy all that and more. After all, after so long waiting for the big concerts to return to the country – more than a thousand days –, the brand brings music back to the stage with unforgettable initiatives.
Lolla’s official beer, Bud prepares special meetings of great artists, something that only the brand could promote. Matuê, Don L, Froid and BK, among others, will be together, in pairs, for an informal chat on various topics, such as personal life, career, inspirations and curiosities, in addition to delving into the universes they have in common and that unite: the music. The content will be streamed on Bud Play, the brand’s content channel, and on social media.
All of this takes place at Bud Studio, a studio focused on creating and producing unique and amazing audiovisual content for fans inside and outside of Lolla. To complete, a team of creators – from music, arts, fashion and sports – will invade social networks to take everything that happens within the festival to everywhere, beyond the capital of São Paulo.
If that wasn’t enough, Budweiser sets up the Bud Stage inside the BUDX to give light to up-and-coming artists. If at the beginning of the year the brand made a commitment to value new talent and open the stages – national and international – to local dreamers, Lollapalooza Brasil is the ideal place to materialize this initiative.
“Being able to set up a space for the production of content within Lollapalooza Brasil, such as Bud Studio, is the realization of a work to promote the culture that we have built over the last few years with Budweiser. For the first time we have an initiative like this in Brazil, which reinforces the role of the brand alongside these creators and artists”, says Ludmila Kaminskas, Culture and Relationship Manager and Branded Content at Budweiser.
“Bud Studio also reinforces the importance of Budweiser within the musical universe, in this partnership with artists and creators, which involves the co-creation of initiatives that go beyond a post, bringing content that very well represent our premises and are relevant to those who loves music like we do”, completes Beatriz Medeiros, Branded Content manager for music at Budweiser.
So, it’s good to prepare. After so many days, the wait is over! Lollapalooza Brasil is back, from February 25th to 27th, at the Interlagos Circuit, in São Paulo. It’s the perfect time to follow the music’s return to the stage, inside and outside the festival.
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