The space will feature interactive actions and gifts for the festival audience.
Diageo has set up an integrated space for the Tanqueray and Johnnie Walker brands for Lollapalooza Brasil 2022, which will take place on March 25, 26 and 27 at the Interlagos Circuit, in São Paulo.
With the motto “Unmistakable Reunions”, Tanqueray will invite the public to celebrate the return of festivals and, for that, the brand will encourage those who consume the drink at its stand to adopt some conscious attitudes.
With each drink purchased, in addition to a stylized glass, the consumer will receive an artistic bottom with messages related to conscious consumption, such as “drink water”, “keep respect” and “less is more”.
In addition, Tanqueray will also provide a space in which make-up artists will make neon green outlines on whoever they wish, in an action in partnership with the social platform “Belezinha Brasil”, a project that was born in Paraisópolis and which teaches the craft of makeup artist and hairdresser for free. in the community.
The space also has some instagrammable areas so people can take pictures.
Johnnie Walker, on the other hand, will invite people who go to the festival to enjoy the resumption of festivals with the motto “Main Attraction: We are together again”.
The brand has prepared interactive and immersive actions, such as a 4.8 meter high toboggan, open to the public, a special quiz to find out “who are you at the festival” and “what type of whiskey”.
In addition, one of the main attractions of the festival, DJ Alok, will release the song “Keep Walking” in partnership with the brand. The clip will be recorded inside the festival, where the artist will perform the song live for the first time.