Budweiser, Adidas, GM, Doritos, Vivo are some of the brands that will have actions during the festival days
After two years, Lollapalooza Brasil marks the return of major music festivals in the country. The festival, which takes place this weekend in São Paulo, broke the sponsorship record, with 21 brands participating in the edition.
Find out what activations will take place in Lollapalooza.
Budweiser
Budweiser will be at the festival with BudX, a branded digital experience platform that will feature 100 creators.
In addition, BudX will have a rooftop with a privileged view of the Budweiser stage.
GM
This year, Chevrolet will continue to sponsor one of the main stages of the event, the Onix stage. In addition, at Onix Parking, the action “Solte Sua Voz” will be held, in which the public will be able to participate in karaoke aboard one of the twelve Chevrolet Onix available.
At Lolla Lounge, Chevrolet will maintain a Tattoo station, with free service.
Adidas
Through adiverse, Adidas will offer interactive and personalized actions both in the physical and digital world, with the creation of avatars, customization of sneakers, distribution of gifts and much more.
To participate in the interactions, it is necessary to be registered in the adiverse WebApp and to scan the QRCode on the activation totem.
Doritos
Doritos️ will have three spaces for activations. In one of them, participants will have fun with the three activation rooms for photos and content. On the mezzanine floor, guests of the brand will be able to enjoy the attractions of the event.
The other space is at Alameda das Marcas, where there will be a rest area for consumers to recharge their energy during the festival, in addition to two photo activation locations. Lolla Lounge will also welcome the public with a special space for photo activation.
Thousands of exclusive gifts from the brand will also be distributed, making this moment #MaisqueMúsica.
Vivo
Vivo’s stand will be set with an Afrofuturist and technological theme. The rooftop of the space will have a privileged view that will have a photo frame. The brand will also provide visitors with a “claw machine” with gifts.
The space will have an area for creating content, which will be displayed on the booth screens and sent to participants to post on their social networks.
In the Lounge, the entrance to the space will be through a tunnel that refers to the 5G experience and connection speed. There will be a makeup artist specializing in afro makeup and a space for customizing bags with the work of artist Soberana Ziza.
Coca Cola
Coca-Cola has set up the Coca-Cola Arena, a space of 600 m², with capacity for 800 people, which will have a line-up with several DJs, among them, Rapha Lima, Valentina Luz, Boss In Drama, Marcelo Botelho, Suburbia and Tamy Reis and will distribute Coca-Cola Zero to the participants.
Participants will be able to win an exclusive cup, which will be personalized with a photo taken in the space.
McDonald’s
McDonald’s will be present at the festival with two spaces: one on the dance floor and another in the Lolla Lounge, with the aim of generating content for the brand within Lolla BR.
In the track environment, there will be two spaces with installations that encourage the capture and sharing of photos: a giant claw machine where people will be able to interact and simulate that they are taking one of the McDonald’s products, and the other will be an installation inspired by a real “ McFritas”, giving the impression of falling on the audience.
The second space, in the Lolla Lounge, will have a personalized balance, in addition to a “claw machine” style game, with brand gifts to be captured by people.
Diageo
Diageo set up an integrated space for the Tanqueray and Johnnie Walker brands. The place will feature interactive activations such as a 4.8-meter high toboggan, makeup artists, distribution of buttons and a quiz, as well as instagrammable spaces for the public to take pictures.
healthy
Sadia debuts at the festival as “O Rango Oficial do LollapaloozaBR”. The brand will be present at the Lolla Lounge and will distribute free samples of the Empanadíssimo launch at the stand.
Sadia will also host the Jogo Dos Parças, where pairs will be challenged in a Rain of Rangos, in addition to having an instagrammable space for the public to take pictures with LekTrek, Sadia’s mascot.
Samsung
Samsung will be present at the festival with the Samsung Galaxy line and three different environments with activations focused on entertainment and content creation.
On the Ferris wheel, the public will have the best view of Lolla to take incredible photos and videos. In the Samsung Galaxy S22 5G space, people will be able to enjoy a series of immersive experiences.
At Lolla Lounge, the brand will also have a feet-stop for everyone to relax before restarting the party.
Braskem
Braskem will carry out an awareness-raising action on correct disposal at Lollapalooza Brasil, with the motto “Plastic transforms music and, at Lolla BR, we transform plastic”.
There will be 4 Rock and Recycle by Braskem collection stations, spread throughout the festival, where people dispose of their plastic waste, accumulate points and exchange for exclusive gifts at the Braskem Store, such as straws, raincoats, visors, bags, decorative vinyls, headphones and even invitations to the remaining days of LollaBR.
Instagram
Instagram will invite the public to star in the #InstaNoLollaBr brand campaign with an action that involves augmented reality filters and 3D experiences.
The brand’s goal is to make people able to have a multiverse experience, mixing physical elements with the virtual – of augmented reality.
Melissa
Melissa is at LollaBR with a two-story space called The Translucent Box. With acrylic bricks and colorful lighting, the place brings the narrative of The Real Jelly campaign.
The brand will distribute gifts to those who participate in Jelly 360º, a revolving platform to record videos with the anthem of the campaign, which will be shown on a big screen in the environment and can be downloaded through a QR Code for sharing.
The main activation will be on the second floor, with Jelly TV, a studio that will broadcast Melissa live on YouTube (@melissachannel) about fashion, music and originality with influencers.
Be
Olla wants to invite people to print the Olla Mural with their photos in addition to literally wearing the brand’s shirt with an activation that defends people’s style and different ways of seeing the world with exclusive pieces of clothing made by the artist Rômulo God created.
Chilli Beans
Chilli Beans will arrive at the festival with an action involving Lambe-Lambes. During the festival, the brand will have the Truck Chilli Beans, where it will be possible to take a picture with your favorite Chilli Beans, print it in lambe-lambe format and choose to stick it on the truck or take it home.
Globe
Grupo Globo will have a three-story structure in the Lolla Lounge, with a clear view of the Budweiser stage, where fans will be able to experience the universe of the Globoplay, Multishow and TV Globo brands.
On the ground floor, the visitor will be able to participate in a chroma-key activation with four Globoplay frame backgrounds to choose and share. On the second floor, Multishow will have an entirely glass studio for live broadcasts throughout the festival, which will receive influencers and guests for the live dynamics of “Música Multishow” on Youtube.
The TV Globo rooftop will be dedicated to the atmosphere of the new ‘Pantanal’ version.
