Will Bank closed a new partnership with singer Danny Bond and sponsored the singer’s new clip, for the song “Volte Semper”.
The film brings the atmosphere of the northeastern backlands, where Danny Bond and Potyguara Bardo rehearse for a play, during the São João festivities. The bank’s yellow card appears during the fair scene.
“Our way of communicating is different and no one better than Danny to embark with us on a task of presenting our products and services”, declared Daniel Feitoza, CMO of will.
The CMO also believes that Danny’s diversity and origin, who is from Alagoas, make perfect sense for this partnership. “Diversity, originality, and the real Brazil are important traits for our brand and, with this partnership, we are able to portray all this”, reinforced the executive.
The bank recently reached the mark of 2.4 million customers in Brazil and, of this number, around 60% of the customer base is from the northeast region.
“My partnership with Will started last year and since then we haven’t been apart anymore, and we won’t, I hope. In addition to them always letting me create content with my personality, they travel with me on my projects”, celebrated singer Danny Bond.
The song and video for “Volte Semper” tell a sentimental story and carry a message of self-love for trans people and transvestites.
