Created by the agency Heads, the action presents the concept “Being Original is what makes all the difference”
Banco Original presents a campaign in which it highlights how the institution can improve the financial lives of people and companies. Created by the agency Heads, the action presents the concept “Being Original is what makes all the difference”.
Among the attributes, the communication highlights the opening of a 100% digital account, a single person account, with individual and corporate accounts with different management in a single app, the cashback policy and insurance with special benefits.
Debuting this Monday (28), the campaign presents a media plan with TV, merchandising, radio, outdoor media, influencer marketing and special projects, which count on the participation of Bruno Sigrist, the brand’s poster boy, Camilla de Lucas , Gabriela Prioli, among others.
“Our marketing strategy is surgical, considering each action as unique and as it converses with the other pieces, maximizing our investment”, says Cintia Hachiya, Executive Superintendent of Marketing at Banco Original.
DATASHEET
Product: Original Bank
Agency: Heads Propaganda
Campaign: Original Makes All the Difference.
CCO: Rafael Merel
Creative Director: Alexandre Nascimento
Creation: Flávio Pinheiro, Luan Ivo, Thiago Rabelo, Rafael Darri
COO: Rafa Carmineti
Attendance: Guilherme Grigol, Luiz Ortega, Andressa Pohren
CSO: Newton Nagumo
Strategy Director: Giorgia Biondo
VP of Media: Carol Espósito
Media: Juliana Bueno, Carol Vilela, Jeff Leocadio, Filipe Silva
Head Producer: Angelo Pende
Producers: Sidney Veiga and Michele Sekine
Image Producer: Associates
Executive Producer: Guilherme Passos and Antonia Fonseca
Stage Direction: NYLON
Signed Directed by: Luiz Felipe Santangelo Lippel Braga
Production Coordinator: Marina Blum
Production Director: Mirela Zunino
Director of Photography: Flávio Zanggrandi
Costume designer: Aline Meni
Costume designer: Erick Maia de Oliveira de Sousa
Make Up: Tiby
Make Up: Alessandro de Souza
Editing: Victor Cohen
Postgraduate Coordinator: André Baltrusaitis
Finisher: Juliana Silva
Color Granding: Átomo Vfx
Post Production: Atom Vfx
Sound Producer: Raw Audio
Music Production and Sound Design: Raw Audio Team
Compositor: Hilton Raw
Mixing: Raw Audio Team
Customer service: Carol Peternelli
Coordinator: Robério Barbosa
Approval/Customer: Cintia Hachiya, Silvia Melo and Igor dos Santos
