The agency’s operation will have an environment with reception, meeting rooms and the possibility of an auditorium for events
Lew’Lara\TBWA launched its headquarters in Metaverso, so that the team and clients can experience in practice the corporate routines within the virtual universe.
The agency’s operation will have an environment with reception, meeting rooms, the possibility of an auditorium for events, in addition to all the experiences of the open space of the platform.
In practice, the metaverse is an immersive virtual environment built through various technologies, such as Virtual Reality, Augmented Reality and holograms. In this model, people can interact with each other through their 3D avatars.
“We want to learn, above all, what the metaverse can offer our brands and the best way possible is to experience everything the platform offers, opening a space for coexistence for this”, said Marcia Esteves, CEO & Partner at Lew’Lara \TBWA.
By creating an online space, the agency encourages all aspects of the person’s “real life” to be immersively permeated by digital, and vice versa.
