A little piggy, a chain of ice cream parlors in Brazil, launched its campaign “Um mimo da Chiquinho for you”. During the last month of the year, customers will be able to try the new flavors developed in partnership with Nutella. The action proposes the celebration of Christmas.
The novelties are the Shake Mix and Mini Shake Mix in three different combinations: Red fruits and Nutella, Strawberry with Nutella and Nutella truffle, all made with the well-known hazelnut cream.
Taking advantage of the proximity of the end of the year celebrations, the three versions of the action cups have new prints, which resemble gift packaging, with a Chiquinho tag for the customer.
To publicize this campaign, the brand selected names such as the ambassador Maisa; to digital influencer Rafa Kalimann and the actor and singer João Guilherme, which will promote the news on social networks, with videos, photos and interactions with followers.
“The idea is for consumers to celebrate special moments and enjoy the novelties full of flavor and affection”, explains Rízia Bernardes, marketing director at Chiquinho.
The news with ice creams by Chiquinho are already available at the main points of sale and will only be available during the month of December.
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