Campaign is signed by Zmes and counts on performance marketing investment
RD-RaiaDrogasil reinforced its positioning in health with a campaign that promotes vaccination against influenza.
The campaign is signed by Zmes and stars children who show the adult public the importance of vaccination against the flu, with the message “Even those who were born yesterday know: there are many reasons to get vaccinated”.
“In addition to showing that the flu vaccine can be taken at the pharmacy, close to your home, safely and economically, we are reinforcing the general importance of immunization and helping to combat misinformation”, said Bertoncini, Executive Director of Marketing and Customers. by RaiaDrogasil.
The campaign also counts on investment in performance marketing, to measure in real time the amount of vaccines and how many doses came from the campaign.
“It started with a business case that projected the sales incrementality expected from the campaign, going through the creation of a storytelling with a very well executed craft and 100% connected to a performance media plan”, explained Marcelo Tripoli, CEO of Zmes.