The agency’s activities will aim to deepen the strategic, technological and creative development of brands under the Dasa umbrella at all points of contact with customers.
TracyLocke was chosen to develop all trade communication for Dasa, Brazil’s integrated health network. Winning the account came after competing with two other agencies, a process that took about three months.
The agency’s activities will aim to deepen the strategic, technological and creative development of brands under the Dasa umbrella at all points of contact with customers.
The partnership includes brands from the Dasa ecosystem such as diagnostic medicine and imaging laboratories Alta Diagnósticos, Delboni and Lavoisier (SP), in addition to hospitals Nove de Julho (SP), São Lucas Copacabana and Complexo Hospitalar de Niterói (RJ) and Hospital Brasília.
“The trade marketing area is in full development at Dasa and will serve all marketing categories involved in the ecosystem that includes laboratory, hospital, primary care, oncology, genetics – among others,” says Allan Macintyre, Dasa’s marketing director. .
