O LIVEADS this Wednesday (30th), will bring guests to talk about the future and innovations of the communication market.
Ian Black, CEO, founder and partner of New Vegas, Denise Saito, CEO and Creative Director of Freela School and Daniel Rosa, CEO of Adnews, will comment on what to expect from the market in the coming years, the challenges for young people who enter it now and the trends that will take hold of it in the future.
In addition to the guests, LIVEADS, our program of lives with professionals from the universe of technology, creativity and innovation, features a presentation by Bruna Pavanni, a contributor to Adnews.
LIVEADS with Ian, Denise and Daniel about the future and innovations of the market is a production of WT1 Digital, and takes place this Wednesday (16), at 16 pm. You can watch it on the Adnews YouTube channel. access on here and stay on top of all the channel content:
Meet the guests:
Ian Black
Ian Black is CEO, Founder and Partner of New Vegas. Over the past 15 years he has played a key role in the advertising market, employing a transdisciplinary approach to all his initiatives, remaining media agnostic but focusing on cultural relevance, social responsibility and economic sustainability.
Born and raised in a context of scarcity, common to most black families in the country, coming from public education and without academic training, Ian uses his own personal and previous professional experiences, independent studies and political-social activism to build a perspective that allows for extraordinary observations and actions that often contradict the chorus of the markets.
This style of work, combined with an inexperience in management or working in large agencies, made New Vegas, an agency he founded without resources or specialized staff in 2011, to be and remains his most ambitious project. Through him, Ian has been able to present a business model that is not based on the Brazilian advertising tradition, as well as people management (hiring without diplomas, most women in creation and leadership, not working overtime and on weekends , all these things have been practiced by the agency naturally since its founding).
With this model, Ian’s objective is that it is possible to build enterprises that are guided by excellence, transparency, authenticity and acceptance and that this has practical manifestations and not just discursive ones. Ian believes that real innovation is only possible through the perspectives of people who, like him, have always lived on the margins of a small privileged portion, but who at the same time have always had a connection with Brazil and the world as it is.
Denise Saito
Denise Saito, 32, is the CEO and Creative Director of Freela School, an initiative that seeks to train and professionalize independent creatives. Trained as a designer and multidisciplinary professional, she was a freelancer for 6 years after working in companies such as FLAGCX, Mesa Company and UOL. Today she runs the company and offers mentorships to independent professionals and small entrepreneurs. She has mentored over 50 freelancers and taught over 300 people in her courses. In 2020, she was recognized as one of the 30 young women who fought to change the communication industry through Papel & Caneta.
daniel rose
Adnews CEO. Specialist in Design Thinking, Digital Transformation and new media. It has been developing predictable revenue, 360 and omnichannel media projects for large agencies, companies such as GM and media groups such as Jovem Pan.
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