Campaign will feature publicity on the Uol website, social networks and other online and offline media
Passei Direto, UOL EdTech brand, presented its first national advertising campaign, which aims to reach students from all over Brazil.
The video has the signature “Passei Direto – Who passes, passes here” and stars the economist and former BBB, Gil do Vigor.
“Having Gil do Vigor in the unique campaign of Passei Direto highlights its history and how education was able to transform its life. This is exactly what we want to mobilize in the campaign”, said André Simões, co-founder and Director of Passei Direto.
The campaign was aired during the break of Jornal Nacional, on TV Globo, and will remain on the broadcasters’ schedule, in addition to having disclosures on the UOL website, on social networks and other online and offline media.
“Bringing this information to an even larger audience, through this open TV campaign, is a great milestone to popularize the use of the network and reach students from all over Brazil”, said Alex Augusto, CEO of UOL EdTech.
