Player’s Bank launched a campaign starring some of the biggest names in the national gaming scene, such as Flakes, Coringa, Babi, oCastrin, Machadinho, Pedro Caxa, Madmary, Tulip from Wakanda Streamers and Marcus Vinicius, creator of the Freefire Favelas Cup, from CUFA .
The campaign is signed by Druid and aims to bring the brand closer to the gaming ecosystem.
“The Player’s Bank’s objective is to be the bank that plays together, from the creation process, carried out by a squad of employees, to reaching the customer, professional players or not”, said Robson Harada, head of Growth Marketing at Itaú.
In addition to the film, the campaign has pieces on social media and content such as lives and stories.
The Player’s Bank is a digital bank, specifically aimed at the gamer audience, which was born from the “This Changes the Game” initiative by Banco Itaú.
“Working to launch a new Bank, focused on the gamer audience is a gigantic proof of the importance of this audience and its strength as a consumer”, said Claudio Lima, CEO of DRUID,
