The beginning of the partnership focuses on the work in social media, with the creation and development of content
iD\TBWA is the new agency responsible for the communication of Philips Personal Care accounts, aimed at personal care, and Philips Avent, with items related to maternity, newborns and children. The beginning of the partnership focuses on working in social media, with the creation and development of content, production of pieces and interaction with the audience of the profiles.
In terms of positioning, the action strategy for Philips Personal Care will be directed to the deconstruction of beauty standards. The idea is to develop a strategy highlighting that well-being and self-care demand the choice of a more assertive personal care culture. For Avent, the objective is to transform the brand into top of mind category, strengthening its image in the maternal territory.
“We are very happy with the new global partnership between Philips and Omnicom. We will have access to the group’s digital communication expertise, with the proximity and Brazilian way of strategic deliveries in Brazil in partnership with iD\TBWA. provocation and an innovative look in the right measure”, says Adrilles Carvalho, Philips Consumo marketing director.
