Andorinha, a brand belonging to the Sovena group, relaunched the campaign “SAC: Serviço Andorinha de Confiança”.
Starring Paolla Oliveira, the action was created by Ampfy and features 3 films: Olival, Sustainable and Packaging.
With circulation on Globo, in the squares of São Paulo, Rio de Janeiro, Curitiba, Recife, Porto Alegre and Salvador, the campaign will be on air until April 16th.
“With the SAC campaign, Serviço Andorinha de Confiança, we managed to show our differentials to the consumer in a light, fun and educational way”, explained Loara Costa, marketing and trade marketing director at Sovena.
As part of the digital strategy, the brand invited influencer Thaynara OG to answer frequent questions about olive oil, through sketches.
In addition, the brand’s virtual mascot, Dorinha, will answer questions from the public on Andorinha’s social networks until the end of the campaign.
Datasheet:
Agency: Ampfy
Campaign: SAC Andorinha
Client: Sovena Brazil
Product: Swallow Olive Oil
Marketing Director: Loara Costa
Marketing: Marina Barros and Rita Marques
CEO: Andre Chueri
CCO: Fred Siqueira
ECD: Dogura Kozonoe
Creative Director: Bruno Érnica
Creation: Juliana Coelho, Matheus Rocha, Thiago Nascimento and Renato Picolo.
Customer Service Director: Barbara Gava Rodrigues and Denise Vieira
Attendance: Henrique Pecego and Gabriela Moreira
Content Supervisor: Vanessa Brito
Content: Tatyane Costa and Lorena Lobo
COO: Douglas Bocalão
Operations: Eduardo Sassá and Gabriel Kuhlmann
CSO: Gabriel Borges
Head of Planning: Luciana Padovani
Planning Director: Augusto Leme
Planning: Isabella Duarte and Juliana Pádula
Head of Media: Sérgio Brotto
Media Director: Renata Piovezan
Media: Douglas Martinelli, Patricia Costa and Mayara Garcia
RTV: Murillo Moretti, Bianca Aguiar, Ana Sampaio
Image Producer: Bravo Film Company
Executive Producer: J.Brivilati
Production Coordination: Nubra G Sanches
Production Direction: Marcos Eduardo de Aquino
Directed by: J. Brivilati
1AD: Papa Falco
Director of Photography: J.Brivilati
Art Direction: Daniela Cortez
Chief Financial Officer: Monica Gaibina
Administrative Assistant: Everton Freitas
Intern: Isabella Valentini
Costume designer: Marcell Maia
Make: Silvio Giorgio
Editing: Ana Dolfini
Color Grading: Cora Post
Composition: Raphael Bahy
Sound Producer: HEFTY
Producer: Edu Luke, Otávio Cavalheiro, Cris Botarelli, Celso Moretti, Tuco Barini and Rud Lisboa
Assistance: Debora Carvalho and Daniella Cabaritti
Coordination: Ana Cordeiro and Susi Rodrigues
