After two months of presenting a daily program, “Faustão na Band”, Fausto Silva has already conquered a solid base of more than 50 advertising brands, with Bradesco as the main sponsor; and a significant evolution of the audience in a grid space that was practically null before its arrival.
More than 250 commercial actions were included in the program, which debuted on January 17, and already has more than three hundred attractions, 90 of which are musical. Thanks to the partnerships and friendships of decades built by Faustão, the attraction has received the greatest personalities of the artistic and cultural milieu. Everyone makes a point of honoring him in this new moment. In terms of comparison, the 52 programs already recorded are equivalent to a year of work if it were a weekly attraction.
“Band is determined and focused on producing quality family-oriented content, as is the case with Faustão in the Band. This decision means that we are increasingly meeting what the major streaming platforms are looking for. In this direction, we have also just signed a contract for the sale of 96 episodes of Fausto with TVs from Mozambique and Angola”, highlights Caio Luiz de Carvalho, General Director of Communication and Corporate Affairs.
Cris Moreira, Grupo Bandeirantes’ Commercialization Director, makes a positive assessment of the first two months and projects an evolution in numbers throughout the year, as the program will soon establish a captive audience. Since its debut, Band has reached 8.4 million different viewers per day, which gives a total of 68 million people in these first 60 days, according to data measured by Kantar Ibope Media.
“There are an average of 2.4 million people tuned in to the program per minute, which already places Faustão as the second most watched program in the programming.”, says the executive. The Kantar survey also shows the ‘Auditorium’ genre as one of the five most watched on open TV. “On the internet, data shows that more than a third of the people who use the main social networks in Brazil were impacted by the Faustão in the Band. The success generated more than 1.5 billion spontaneous web impressions”, he points out. “The challenge of a daily program requires patience to adjust the format. We are reaping great results within what we project,” she explains.
The daily production is a complex operation that mobilizes around 300 employees and collaborators of the station. In two months, more than 15,000 people passed through the audience, with 15,000 t-shirts distributed, 15,000 steakhouse lunches and 15,000 snacks. Cris Moreira says that the production of the program is now preparing for the turn of the tables. This Tuesday (29), “Mochila do Riso” premieres, with permanent judges Fafy Siqueira and Tirullipa and two guests: actress Paloma Bernardi and comedian Fábio Rabin.
In April, the premiere of “Se Vira na Band” is scheduled, a kind of Talent Show inside a bus. The first recording takes place on April 8 and the broadcast is scheduled for the 13th. In partnership with HBO Max, Fausto Silva also launched the contest “Uma Nova Estrela Para o Brasil”, which must select an actress for the cast of “ Second Intentions”, the first teleseries on the platform. The reality show “A Hora da Decision”, created to elect a new country idol, received 5 thousand subscribers and is currently in the selective phase in the five regions of the country.
Another sign of good audience receptivity is the growing number of followers on digital platforms: there are more than 850,000 including Twitter, Instagram YouTube and TikTok, in addition to more than 8.5 million followers.page viewson the program’s official website. “The movement of social networks has become an important thermometer of the engagement that our programming creates. These numbers will grow even more as the attraction consolidates”, concludes Moreira.
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