Is it LACRE you want? So take it! Beats was not going to be left out of the boss’s birthday celebrations and entered the game with an action that will involve fans of the brand’s Head of Creativity and Innovation. There are eight seals (I already want them!) that illustrate sealing moments in Anitta’s history.
Today I woke up with just one thought in my head: my boss’s birthday.
there’s no better time to remember and honor all the icon seals @Anitta, bowl of certa?
pre-FOR ✋ and travel with me in time with the #LacresDaPatroa on the Beats seals!?*drink in moderation pic.twitter.com/JJsmxU3Vu7
— BEATS (@BeatsOficial) March 30, 2022
Among the chosen moments, the success “Show das Poderosas” which became the first clip by a Brazilian artist to reach more than 100 million views; the career turn in “Bang”; the announcement of entry into the business sector, assuming the position of Head of Creativity and Innovation at Beats; the performance at one of the biggest festivals in California and the top #1 success of the song Envolver, which broke several records, took the singer to the top 5 of the Billboard and still had the step that conquered the internet.
“It is a huge pleasure to have Anitta on the team and that’s why we decided to honor her in the product itself, and also to give gifts to her fans. It was a challenge to select just 8 moments of her career to stamp the seals on the cans. The illustrations are beautiful, full of stories to tell and collect”, explains Cayan Lobo, marketing manager for Beats.
The action developed by Soko, the brand’s new agency, takes place exclusively on the 30/03th, the day of Anitta’s birthday and fans can have access to the seals in a limited* and exclusive way by following the Instagram of @beatsoficial. Check out:
In Rio de Janeiro!
To seal even more in the city of Patroa, the distribution** of the cans in Rio de Janeiro will be itinerant. Beats’ truck will pass through four points known for unforgettable moments in Anitta’s life: Piscinão de Ramos, Madureira, Lapa and Copacabana.
*Products will not be sold.
**1 can per CPF. Exclusive distribution for people over 18 years old.
Datasheet: Stamped Seals of Beats by Anitta
BRAND AGENCY: SOKO
FOUNDER AND BCC: Felipe Simi
EXECUTIVE CREATIVE DIRECTOR: Rafael Ziggy
GROUP CREATIVE DIRECTOR: Erick Mendonça
CREATIVE DATA LEADER: Isabela Marangoni
DESIGN LEADER: Roma Jo
PLANNING: Gabriella Brum, Vinícius Monteiro, Nathalia Imamura
WRITER: Junior Alves and Anna Crô
ART DIRECTION: Leonardo Zardo, Gabriel Braga, Sofia Colautti
ILLUSTRATION: Marina Prochazka and Maurício Cardoso
MOTION DESIGNER: Yasmin Cruz
3D ARTIST: João Costa
COO: Brisa Vicente
ACCOUNT HEAD: Renata Cintra
ACCOUNT LEADER: Diego Avila
ACCOUNT SUPERVISOR: Beta Maria
OPERATIONS HEAD: Larissa Kubo
PROJECT LEADER: Brenda Colautti
PROJECT MANAGER: Tatiana Lima
HEAD OF BROADCASTING: Fabiane Abel
BROADCAST LEADER: Alice Furtado
BROADCASTER: Natalia Nunes
SOUND PRODUCER: LIMBIC MUSIC
PRODUCER: Luiz Portela and Demian Petrich
ATTENTION: Raphael Trom
COORDINATION: Clara Portela
CONTENT AGENCY: REMIX SOCIAL IDEAS
Project manager: Ana Carolina Oliveira
Creative Director: Ana Laura Mello
Creative leader: Priscila Mendes
Copywriter: Rodrigo Brisolla
CULTURAL INTELLIGENCE AND INFLUENCE AGENCY: SHARP CULTURAL INTELLIGENCE
Planning: Carolina Zibetti
Projects: Rachel Xexeu
Cultural Agent: Marcelo Gomez
ACTIVATING AGENCY: CALIFORNIA
Head of Projects: Beatriz Rossello
Production Manager: Julia Seidl
Producer: Natalia Harry
PR AGENCY: INPRESS
Service Coordinator: Camila Michel
Account Manager: Erika Stephan
PRODUCTION SEALS AND KITS: TSB ETC
Contact: Fernanda Marondes
Producer: Gabriel Nunes
The post Lacre de Milhões: Anitta’s B-day with Beats Estampa Lacres Colecíveis appeared first on DNEWS.
