Bank chose institutional advertising provider after competition 4 years ago
One of the main advertisers in the financial segment and in the country, Bradesco is ending its relationship with Publicis Brasil. Agency, from Publicis Groupe, won the account about four years ago through a competition coordinated by the executive Márcio Parizzoto, who recently left the banking institution where he held the position of marketing director.
The decision does not affect other Publicis agencies, such as Leo Burnett Tailor Made, which was also selected in Bradesco’s last advertising pitch. One Digital, performance and digital, also owned by Publicis, will also be unaffected by the decision.
