Jean Zamprogno and Fernando Pellizzaro, responsible for the “Moldy Whopper” campaign for Burger King, want to develop actions that have a purpose and help people and communities
Brazilian creative duo Jean Zamprogno and Fernando Pellizzaro have a new challenge. After the recent migration of David Miami to AQKA, in early February of this year, they are incubating and launching the agency AKQA Bloom.
The two professionals, known as Zampa and Zaro, are the creative minds behind the award-winning “The Moldy Whopper” campaign created for Burger King. Together, they have won more than 400 international awards and, according to the Cannes Global Creative Report, are the most awarded creative directors in 2020/2021.
The new operation was born with a purpose beyond positioning brands and selling products: to create sustainable projects and actions for companies that make an impact and contribute to the development of a better society, helping people and communities.
According to executives, Bloom has already begun to put its purpose into large-scale projects for brands like Volvo, Nike and Paul Smith.
In the strategy, the objective is to work with global companies that are willing to employ large-scale actions and have the power to transform the modus operandi of your categories. And also with brands that were born with purpose and that, as they grow, can boost their segments.
Despite the connection with AKQA, the professionals claim that the agency will have the autonomy to decide which clients it works with and which professionals it hires, in addition to having its own office. “The agency will implement its own business vision and creativity. AKQA is an essential part as we believe it is the best place to incubate this project,” Zamprogno said in an interview with Campaign Live.
