Naiara’s relationship with the brand was born in Big Brother Brazil, when she got the brand name wrong
Downy announced its new ambassador: singer and former BBB, Naiara Azevedo.
Naiara’s relationship with the brand was born in Big Brother Brazil, when she got the brand name wrong and called it “Dôni”.
According to Downy, this event brought people closer to the fabric softener, as many know the brand, but find it difficult to pronounce the name correctly.
In addition to the singer, the brand has a team made up of Mileide Mihaile, Jade Magalhães, Paola Antonini, Ju Romano, Camila Queiroz, Marcos Mion, Alice Salazar, João Luiz Pedrosa da Silva, Camilla Jesus Santos de Lucas, Leticia Munniz and Bianca Dellafancy.
