The company will use the event as a showcase for launches and relationship actions with fans
Ford is the official sponsor of CONMEBOL Libertadores 2022, for the third consecutive year.
The brand will use the event as a showcase for launches and relationship actions with fans to reinforce its positioning.
“Conmebol Libertadores is a great showcase that we will use to show our new portfolio, create engagement with customers and fans and reinforce the new brand positioning”, said Marcel Bueno Silva, Ford Marketing Director.
The Ford logo will be seen on signs around the field at all matches and, in stadiums that have a big screen, the company will show a 30” institutional video with the signature “Ford. Ready for More” before the start or at halftime of games.
As of the group stage of Conmbebol Libertadores, Ford will exhibit vehicles on the pitch. And in the final, which will take place on October 29 in Guayaquil, Ecuador, a hospitality area will be set up in the stadium, among other actions.
In the #FordnaLiberta action, which will be carried out through the brand’s Instagram channel, the public will also be able to win pairs of tickets for the games.
