The launch of the first Vick brand anti-flu capsules, the Vick Pyrena Grip-7, bet on a campaign with actor and presenter Lázaro Ramos and on action in the competition of the leader of Big Brother Brasil (BBB), from Globo, which took place this Thursday (31). The new product promises 7-in-1 relief and is indicated for symptoms such as nasal congestion, runny nose, fever and muscle pain.
With the campaign, created by Publicis and with the signature “The power of Vick against the flu”, the brand presents in a humorous communication the types of flu and how the product can help to alleviate the symptoms of the disease.
“It is a way of highlighting the launch attributes in a simple and even fun way, personified in a celebrity that dialogues very well with the audience we want to reach”, says Thais Giorgi, marketing director at P&G Health, owner of the Vick brand.
The film premiered during a break at BBB, a program that had the leader’s test sponsored by the brand. In activation, the brothers had to fight the 7 flu symptoms.
Datasheet
Advertiser: P&G
Filme: Vick Pyrena Grip-7
Client: Luis Eduardo Pinerua, Ana Karen Jimenez, Thais Giorgi, Sebastian Taylor, Sergio Guerra Filho, Kimberly Perez, Vitoria Soares
CCO: Domenico Massareto
Executive Creative Directors: Dani Ribeiro, Fabio Astolpho
Associate Creative Directors: Leandro Hermann, Luti Nobre
Creation: João Morgan, Felipe Miskulin, Aline Nakahara
Attendance: Gabriela Borges, Thais Azevedo, Guilherme Marraccini, Ana Carolina Manfio, Miguel Machado
Projects: Marcio Bueno, Renata Carvalho and Vitória Guerra
Planning: Gustavo Leite, Diana Santos, Stefanny Santiago
Media: Mauricio Almeida, Elisa Lustosa, Juliana Coralli, Natalia Poletto, Fernanda Anny, Karen Kirizawa and Lucas Costa
RTV: Renata Sayão, Valéria Andrighetti, Marcia Albuquerque, Elucieli Nascimento
Image Producer: Vector
Directed by: Coutinho & Batti
Executive Director: Alberto Lopes
Executive producer: Fernando Carvalho, Francisco Puech and Marcelo Jacob
Director of Photography: Ricardo ‘Chanel’ Corrêa Couto
Contact: Ruby Elias
Art Direction: Marines Mencio
Object Production: Sergio Heineck Reis
Submission: Paulo Dezotti
Assembly: Sobreiro Rods
Post-production coordination: Clara Morelli, Rosângela Gomes, Tatiana Caparelli
Post art direction: Felipe Frazão
Motion-graphics: Denis Milani
CG coordinator: Danilo Enoki
Composition: Leandro Pena and Marcelo Panzera
Cor: Bleach
Sound Producer: Loud
Sound Producer: LOUD+
Music producer: Gustavo Garbato, Felipe Kim, Fabio Smeili
Attendance: Priscila Miranda, Karina Amabile, Hingrit Nietsche
Finishing: LOUD+ Team
