The Qatar World Cup group draw is not quite over, but Brahma, the sponsor of the Brazilian national team, has already prepared a “welcome” kit for the opponents of the canarian team in the first phase of the competition, Switzerland, Croatia and Cameroon. .
In addition to a pack of Brahma Pure Malt, the brand dispatched a series of items known for not bringing much luck. Among them, a broken mirror, a left foot in a slipper and an open umbrella. The action, called “creamy delivery”, is signed by the Africa agency.
“Brahma has always been with the Brazilian team at all times in its history, especially when we talk about the World Cup. Now, in 2022, we are still cheering for another title and, to help Brazil a little, nothing better than sending these little gifts to our opponents. Superstition and this relaxation are two things that are not lacking in Brazilian football”, says Guilherme de Almeida Aguiar, Brahma’s marketing manager.
DATASHEET
Name: Delivery Creamy Brahma
Agency: Africa
Advertiser: Ambev
CCO: Sergio Gordilho
Executive Creative Director: Felipe Cury and Quatrocci
Creative Director: Marcelo Bruzzesi and Henrique Martins
Head of Art: Rodrigo Bonfim
Creation: Bruno Antunes, Gabriel Moniz and Tiago Daltro
COO: Carolina Boccia
Attendance: Heloísa Pupim, Rafael Marques, Vivianne Santos, Mariana Maximiliano
Media: Aga Porada, Luciana Prado, Victor Berto, Caroline Richa, Samuel Teles, Pablo Meira
Planning: Aldo Pini, Fernanda Valéria, Mariana Crepaldi
Production Agency: Rodrigo Ferrari, Tais Olhiara, Felipe Telles
Producer/Image: SquarePixel
Director: Marcelo Vidal
Executive Producer: Rapha Dias and Aramis Barros
Director of Photography: Leo Angeli
Art Director: Lueli Marks
Attendance: Gabriela Fragoso
Post-Production Coordinator: Gabriela Fragoso
Post-Production: André Tavares and Bernardo Ribeiro
Editor: Dudu Ferreira, Marcelo Machado and Raoni Meirelles
Producer/Sound: Pinged Audio
Producer: Will Bone
Attendance/sound: Guilhermina de Paula and Lu Novelli
Submission: Lucas Weingaertner
Approval/client: Maurício Landi, Guilherme Almeida, Fernanda Zettler
