In the final decision of the Northeast Cup between Fortaleza and Sport, while Xand Avião and Brahma prepared an unprecedented spectacle for the halftime of the match. The Lampions Show was held between the first and second half, on Sunday afternoon, the 3rd, at Arena Castelão, in Fortaleza-CE.
The Lampions Show will feature special effects, a light show, dancers and a potpourri of Xand Avião’s most successful songs. The show will honor the main clubs in the Northeast. The 9 states will be covered. The strength, creativity, joy, and especially the passion of the Northeastern fans inspired the artistic direction of the show.
The repertoire was chosen by Xand Avião himself. The singer was announced last week as Brahma’s newest ambassador. With the air of a pop star, the commander will enter the field, in style, accompanied by a corps of ballet with more than 50 dancers, a special scenario and an exclusive costume, designed for the moment. Between old and new hits, the artist intends to drive fans crazy with hits that marked his career.
According to Arnaldo Garcia, head of Regional Marketing at Ambev, owner of Brahma:
“Xand, our new Commander Brahmoso, will pilot this unprecedented performance. The idea is to bring together football, joy and beer. Fans can expect moments of great emotion, after all, this is what Lampions looks like”.
The special stage, which will be set up in a maximum of 3 minutes on the side of the lawn, will have a scenographic bar of almost 50 square meters. Tons of sound, light and pyrotechnics equipment will be used during the show. The public will also participate. Brahma’s creaminess will flow from the stands.
Almost 250 professionals will be involved in the project. The dance corps will mobilize more than 50 dancers. The choreography is signed by the Fit Dance group. The creative direction is by actor and theater director Marco Vettore. The general direction and production of the show is from Agência California.
Multiplataformas
The show will expand the experience for fans with a broadcast project, integrated in multiplatform. Those who are at home can follow it in three ways: live on SBT, through the NordesteFC channel – a proprietary streaming platform for the Copa do Nordeste, and during the halftime show, on the Copa do Nordeste channel, on Youtube.
The interaction will be on behalf of a team of influencers who will be at home and in the stands, taking details to those who are following through social networks. Brahma’s digital platforms will bring extra and behind-the-scenes content and Xand’s fans, as well as fans, will be able to interact through the hashtag #BrahmaNaLampions on Twitter and Instagram.
In addition, the Zé Delivery app will offer a 40% coupon for any purchase. To access the discount, simply enter the coupon ZENALAMPIONS. The coupon is valid for purchases in the states of CE, AL, BA, MA, PB, PE, PI, RN and SE, until 23:59 on Sunday, 04/03/2022. Limited to 8,000 uses. Maximum 1 use per user. -40% OFF limited to R$12.
Brahma and football
A long-time partner of Brazilian football, Brahma sponsors the 20 biggest clubs in the country and is the main supporter of northeastern football, including Sport, from Pernambuco, and Fortaleza, from Ceará.
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