WMcCann, Africa and Accuracy Campaigns
Invisíveis
With the objective of showing how Meta’s tools and resources can help small and medium-sized companies to be discovered, a campaign with an eye-catching visual feature brings elements such as water bikes and giant piñata. The first four films were released simultaneously in Brazil and Mexico, and replicated in other countries.
Africa to Goal
Title: Invisible Businesses; creation: Thomaz Marsiglia, Lorran Gurman, Leonardo Marçal and Marcelo Vaz; creative executive directors: Erico Braga and Rodrigo Marangoni; approval: Fabio Seidl, Flavio Vidigal, Raul Mendez Benavent, Graciana de Antoni, Julia Rayeb, Cadija Tissiani and Pedro Lucas Cavalcanti.
Virtual
Big takes a ride on the topic of the moment: the metaverse. The idea is to reinforce the quality of its product portfolio. “Our idea is not to explain, but to invite our client to participate in this conversation in a fun and accessible way”, explains executive Christianne Rego, head of marketing at Grupo BIG.
WMcCann for Big Group
Title: Metaverse; CCO: Mariana Sa; creation: Marcelo Mari and Marcelo Diniz; producer: Lemonade Films; director: Raphael Rodriguez; sound: Hitmaker Audio; track: Hitmaker Audio; approval: Christianne Rego, Francine Marchetto, André Varjão and Thays Costa.
Accuracy para Heliar
Title: The ride is guaranteed; creative director: Marco Centenaro; art director: Edipo Zolini; editor: Roberto Wolvie; planning: Marco Centenaro; track: Envato Elements; voiceover: Fadel Dabien; media: Rocky.Monks Agency; approval: Paula Consani and Alexandre Schaefer.
Energy
Advertiser approved the first campaign for the motorcycle battery line. The focus is threefold: daily commuting, leisure and professional use. The 20-second film highlights these vectors. “The signature of the campaign, Heliar, the energy that makes its role, reflects the very high durability”, says Paula Consani, marketing coordinator at Heliar.
