Created by VMLY&R, the campaign portrays one of the party environments where the use of smartphones was prohibited and highlights the launch of the Galaxy family, the S22 5G
The launch of the Samsung Galaxy S22 5G will be inspired by one of the most popular parties in recent times, the birthday of influencer Gkay. Created by VMLY&R, the campaign portrays one of the party environments where the use of smartphones was prohibited and highlights the launch of the new Galaxy family, the S22 5G, which features the Nightography concept.
The contents, carried out by the influencer, play with the idea of sharing what happens in the ‘darkness’ of their parties and with speed, using 5G technology.
“Gkay parties are an internet phenomenon and inspired us to create a campaign that taps into this conversation. The idea was to present our 5G under the lens of creator with one of the biggest Samsung Galaxy launches of the year”, explains Marina Daineze, director of brand and communication at Vivo.
In addition to the film, the strategy for the launch includes content pills, actions on social networks and trade marketing.
