The film, which opens this Tuesday (5), will feature ‘Bora, Bora, Bora’, last season’s hit, in the rhythm of samba
Football, barbecue, review and music were Premiere’s bets for the Brazilian Championship campaign, which will start next weekend. The film features football stars, such as Petkovic, Paulo Nunes and Grafite, alongside influencers, such as Alê Xavier and Giulia Araki.
The action premieres this Tuesday (5th) in the intervals of TV Globo, sportv, Premiere and also on digital programming. The soundtrack of the fraternization will be the ‘Bora Bora Bora’, which became famous last season, in the rhythm of samba.
“Our idea was to make a light, fun campaign with the face of Brazil, bringing the passion for football closer to other passions that are part of the daily lives of Brazilians. That’s why we brought this team of stars that inspire sympathy even from the opposing fans of the clubs they defended”, says Andrea Tuttman, marketing director for Globo’s sports channels.
