Developed by four hands, the initiative is led by presenter Lia Bock and businessman Facundo Guerra, founder of the Vegas Group
CNN Brasil produced a joint campaign with Nissan to promote the Nissan Leaf electric car. Developed by four hands, the initiative is led by presenter Lia Bock and businessman Facundo Guerra, founder of the Vegas Group.
In the two-minute film, Guerra, known for a lighter and more conscious lifestyle, travels aboard the electric car to show the presenter the sustainable and autonomous homes he builds. And, in the middle of the conversation, he talks about some benefits of the car.
The project was developed by CNN Lab, a nucleus that works with special projects and partnerships. “With CNN Lab, we want to ensure that brands and agencies find much more than the possibility of broadcasting traditional advertising”, explains Mariana Cantarelli, Director of Commercial Strategy at CNN Brasil.
