The country ranks first among the countries in the region, with 151 works on the shortlist
The Show Show revealed the works chosen as finalists for the 2022 edition. In Brazil, the panel is led by the agencies GUT São Paulo and AlmapBBDO with 24 and 23 entries, respectively. Third place is occupied by Africa, with 19.
GUT’s main work is “Hidden Spots”, created for the Heinz brand to show ‘hidden spots’ in Call of Duty and give players time for that ‘food’ break. It is in 13 categories. The agency also competes with two campaigns created for Mercado Livre, “new iconic kisses” and “black business beats”.
In second place among Brazilian companies, AlmapBBDO is in contention with campaigns for WhatsApp, Diageo, Pepsico, Getty Images and Grupo Boticário. The work that passed to the second phase in more categories is the “Quaker Qrece”, on 9 fronts. Created for the Pepsico brand, the action deals with a project to combat malnutrition.
global numbers
The awards chose a total of 4,374 entries from 52 countries for this year’s shortlist. The US leads with 1,766, followed by Germany with 312, Canada with 309, the UK with 281 and France with 208.
Among agencies, Area 23 New York ranks first with 81 finalist entries, including 21 for six works on behalf of client Stand For The Silent/Kazoo, 18 for Hip Hop Public Health with “Lil Sugar – Master of Disguise” and 15 for The Columbia Journalism, with “The Inevitable News”.
Leo Burnett Chicago came in second with 69 finalist entries. There are 45 for Change the Ref “The Lost Class”. Soon after, Jung von Matt Hamburg appears with 68 pre-selected entries for 10 customers, including 21 for Hyundai Global’s “The Bigger Crash” campaign.
In the top 10, there are still agencies Ogilvy Mumbai, with 63; BBDO New York, with 60; Rethink Toronto, 57; Ogilvy UK London, 48; TBWA\Paris, 45; Saatchi & Saatchi New York, 43; and Serviceplan Munich and Tencent Shenzhen, 42 each.
