A startup chinesa de fast fashion Shein has already won the hearts of Instagram and TikTok fashion bloggers and fans. Due to the great success with sales, the company seeks to expand its market to other countries when evaluating new financing.
Negotiations with investors raise the expectation of reaching the mark of US$ 100 billion (approximately R$4.6 billion), which would take it to the position of third most valuable startup in the world, behind only ByteDance and SpaceX.
For a time, negotiations with the United States were suspended due to Russia’s attack on Ukraine, which destabilized the market and shook confidence between the two powers.
Every day, Shein adds thousands of new designs to its website, with productions that typically take three days, ahead of competitors like Zara, with pieces produced in up to five weeks. Even with some controversies involving slave labor (which is nothing new in the world of fast-fashion stores), Shein is popular for bringing fashionable clothes and accessories at a more affordable price.
Currently, Brazil is one of the countries that buys the most startup products, so it was also considered a target market for future ventures.
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