lacta, belonging to Mondelez International, announces the launch of Loja Lacta, which offers the entire portfolio of the brand in an interactive way, using 3D technology, with an experience in the multiverse.
Collaboratively developed by ByondXR, together with a cross-functional team from Mondelez International with Marketing, E-commerce, Information Services, Shopper Insights and partners Driven CX and Global Shopper, the Lacta store has 79 products for sale and is already all set for Christmas.
The experience can be accessed from December 10th, through the link and deliveries are made throughout Brazil. Until now, the online shopping model consisted of scrolling a feed in 2D, adding the desired product to the cart via a static button, and closing the order, all indifferently and automatically.
With Loja Lacta, on the other hand, there is a unique browsing experience, which allows people to enter the universe of the brand, getting in touch with the entire portfolio of Lacta and launches inside a fully interactive store, as if they were actually physically in one.
The main differential of Loja Lacta will be the interactions that facilitate the shopping journey. Through gamification and interactive features, Loja Lacta provides a more fun experience, which allows interactions such as answering a quiz to receive suggestions for the ideal gift for each friend or family member, or participating in games to receive discounts or a special prize .
A store like Loja Lacta has numerous activation possibilities. It is possible for consumers, for example, to follow the live of a favorite influencer, as if they were both inside the store, interactively and encouraging people to stay longer in the store, in addition to bringing the brand closer to its consumers.
“Loja Lacta is our way of continuing to create bonds with people and every feature on the site was designed for that. We realized that there was an opportunity to improve the shopping experience and connect with our consumers in an innovative and exciting way”, declares Álvaro Garcia, Marketing Director at Mondelez Brazil.
A step towards the Metaverse
Loja Lacta can be considered an example of technology that inserts consumers into what appears to be the beginning of the predicted Metaverse – a virtual universe in which people can interact with each other, experiencing real experiences in digital environments.
Responsible for the store development was ByondXR, a pioneer in solutions in Metarverso, which has been transforming retail through an immersive technology in e-commerce platforms with the creation of virtual environments that imitate real-life stores and showrooms.
ByondXR is part of the renowned “The Builders” innovation and commercialization program, which helps Global Fortune 100 companies around the world find and work with innovative startups. The company helps companies connect with their audience, offering a differentiated virtual experience that engages consumers and generates identification with the brand.
“The virtual store we set up there is unique and takes Lacta to a new level of consumer engagement. For us it is a sign of confidence and shows how valuable our services can be to the Food and Beverage industry and even to the nondurable consumer goods sector in general,” said Noam Levavi, CEO of ByondXR.
The work was recognized by Mondelez International, which was looking to innovate its e-commerce strategy in order to push the boundaries for engaging and converting solutions. This is the first time that a brand in the Food and Beverage industry uses the company’s services to develop a store.
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