Outback Steakhouse announced a partnership with Marcos Mion for the launch of the “Unbelievables” campaign, which brings three novelties to the restaurant’s menu: Double Truffled Burger, Double Truffled Burger and the Oreo Thunder dessert.
In the film, the presenter analyzes and comments on what he thought of the restaurant’s launches, inspired by the painting “This a Globo shows”.
“Mion and Outback have total synergy. That’s why we opted for good humor and irreverence to break the routine together with the presenter and his reactions that are absolutely connected with an audience that also talks to our brand”, said Renata Lamarco, Marketing Director at Bloomin’ Brands, the holding group. of the Outback Steakhouse brand in Brazil.
The film was created by Santa Clara, which also leads the offline communication strategy and will feature OOH with different formats, including the wrapping of the VLT in Rio de Janeiro, in addition to cinema, airports and open TV with a merchant at Caldeirão do Mion.
The digital communication strategies and media are Ampfy’s responsibility, while JeffreyGroup leads the PR actions.
