To the sound of “The show has to go on”, the campaign created by Africa invites Brazilians to join in the revelry
Brahma teamed up with singer Alcione in a campaign that celebrates the return of Carnival.
In the video “Vai ter Carnaval”, the singer performs the song “O show tem que Continua”, released by the group Fundo de Quintal in 1988, with chords by Arlindinho, and invites Brazilians to celebrate the party that will take place in April.
“We have been waiting a lot for this moment. And Brahma, with its historical connection with Carnival, could not fail to create several initiatives for that date”, stated Renan Carvalho, Brahma’s marketing manager.
The campaign was created by Africa and the video can be seen on the brand’s social networks.
Datasheet:
Name: There will be Carnival
Agency: Africa
Advertiser: Ambev
CCO: Sergio Gordilho
Executive Creative Director: Felipe Cury, Quatrocci and Philippe Degen
Creative Director: Marcelo Bruzzesi and Henrique Martins
Head Of Art: Rodrigo Bonfim
Creation: Henrique Martins, João Corazza, Bruno Reis, Rodrigo Bonfim
COO: Carolina Boccia
Attendance: Heloísa Pupim, Rafael Marques, Nathan Simeão, Vivianne Santos, Amanda Maia.
Media: Aga Porada, Luciana Prado, Victor Berto, Caroline Richa, Samuel Teles, Pablo Meira, Isadora Ferreira and Vitoria Lopes
Planning: Aldo Pini, Quentin Mahé, Fernanda Valéria, Mariana Crepaldi, John Oliveira
Production Agency: Rodrigo Ferrari, Tais Olhiara
Ambev Production: Integrated DraftLine
Head Audiovisual Production: Julia Kannebley
Integrated Production Executive: Caio Baldini
Executive Producer: Karin Stuckenschmidt and Carlos Grübber
Producers: Gabi Froemming, Bruno Arneiro and Marina Pimentel
Producer/Image: Boiler Filmes
Director: Nixon / Dulcidio Caldeira
Executive Producer: Marcella Feo and Juliana Martellotta
Production Coordination: Rafaela Muniz, Juliana Salviano, Michel Nogueira
Director of Photography: Nixon
Art director: Martin Garcia
Production Director: Rafa Pinto, Lucas Branco and Pedro Olaya
Costume Designer: Carol Lobato and Denise Tupinambá
Attendance: Marcella Feo, Larissa Perrotta, Babi Kosloff, Jess Thomaz, Ana Campos
Post-Production Coordinator: Fernando Barbieri
Finisher: Renata Dalbem
Finishing assistant: Rodrigo Azambuja
Editor: Vitor Cohen
Post Production: Flow Effects
Cor: Acauan Pastore – Color Granding
Produtora/som: Antfood Music & Sound Design
Music Production Director: Lou Schmidt and Fernando Rojo
Music Production: Lou Schmidt, Fernando Rojo, Luis Bergmann, Pedro Curvello and Vinicius Nunes
Executive Producer: Renato Castro and Christiane Rachel
Coordinator: Monique Munhoz
Submission: Bruno Broaska, Fabian Jorge, Pablo Homem de Mello and Tiago Lins
Approval/client: Mauricio Landi, Mariana Santos, Renan Carvalho and Camila Rodrigues
