The idea for the action came up on the brand’s official Twitter account and was embraced by the public.
Arthur Aguiar returned to the house of Big Brother Brasil 2022 dressed as an Easter bunny, in a Lacta action, and distributed chocolate eggs to the participants.
The brother was sent to the Secret Room on the false wall that took place this Tuesday (5) and returned to the game this Thursday (7), at 1 pm.
The Easter Bunny is different! In addition to the delicious Easter eggs from @Lactahe brought a surprise ?? #QueLoucuraLacta #RedeBBB #BBB22 #Publi pic.twitter.com/xkndVhnrjx
— Big Brother Brasil (@bbb) April 7, 2022
? Q U E L O U C U R A ?
Arthur is back in the house! (and the PA almost crushes the bunny ?) #BBB22 pic.twitter.com/cheJGfyUrK– TV Globe ? (@tvglobo) April 7, 2022
The idea for the action came up on the brand’s own Twitter and was embraced by the public.
How crazy would it be for Arthur to come back dressed as the Easter Bunny, huh? ✨? #BBB22 #RedeBBB pic.twitter.com/uSNNCIDIx1
— Lacta (@Lacta) April 6, 2022
Renata Vieira on LinkedIn: #MDLZ #TimeLacta #realityshow
? Easter Boninho, what do you bring me? The Internet asked, and Lacta answered! Now, at 1 pm, Arthur meets the participants again! He will return as a bunny…
The program director, Boninho, liked the suggestion and confirmed that the action would, in fact, happen on his official Instagram account.
Paulo André’s action and reaction with his friend’s return amused Twitter users.
The PA crying with Arthur’s return… ❤️❤️
— Marcos Mion (@marcosmion) April 7, 2022
I won an Easter egg ?
The bunny is Arthur Aguiar ?#BBB22 pic.twitter.com/9DIvkcmka7
— TV News (@NoticiasdaTV) April 7, 2022
Arthur played well, entered the “public vibe”, did what was necessary. In the secret room, he did his part. He used the cards, tried to create a narrative w/what he had. The problem with this wall was that it was done at the wrong time. And our rancidity for editing makes us hate everything #BBB22
— Barbara Saryne (@BarbaraSaryne) April 7, 2022
heart a thousand
ARTHUR IS BACK https://t.co/pLayaShYJj
— ✊????? (@Catia5618) April 7, 2022
The PA sleeping today. ARTHUR IS BACK #BBB22 pic.twitter.com/ICTd19OJj4
– Fernando Vital (@ofernandovital) April 7, 2022
