Cheetos, one of the snack brands most loved by consumers, always seeks to position itself irreverently in its advertising. To present the new phase, the brand raised the concept of “This is Very Cheetos” in an advertising film with the participation of singer Anitta, brand ambassador, and Jonathan Neguebites, dancer of the funk collective Heavy Baile and who was already present in the previous campaign. . Together, and with a lot of rhythm, the artists appear in everyday scenes to show that no one can resist the smell of Cheetos.
Check out the video made by Cheetos:
The campaign was developed by the agency AlmapBBDO, directed by Nico Matteis from Saigon and addresses the presence of the brand in the various forms of expression of people in a tone full of attitude. Whether in clothes, hair, nails, behavior and even dances, showing that everyone has a side that can assert themselves. “That’s Too Cheetos.”
According to Daniel Camillo, Brand Marketing Director:
“We are excited to count on Anitta’s participation in reinforcing our new positioning! It is visible how much people connect with our purposes and this led us to understand that being part of the Cheetos lifestyle is a way to demonstrate even more authenticity. For this reason, making the Brazilian public feel represented in yet another campaign through two icons of the national music scene is very important in the construction of our history”.
In addition to the infectious rhythm and lyrics, the central theme of the video reinforces that when Cheetos passes, everyone follows the scent and the environment becomes more fun and vibrant. This can be seen in the choreography performed by Anitta and Jonathan alongside the other participants, who play in the steps to the sound of the remake of “Me Abraça”, now performed by Anitta.
The post Cheetos reinforces identity through film with Anitta appeared first on DNEWS.
