Campaign, created by AlmapBBDO, features video and photo essay with content creators
O Boticário launched a campaign designed for people’s intense routines and inviting the public to wake up, to promote Nativa SPA Ginger & Cafeína.
The campaign, created by AlmapBBDO, has a video and a photo shoot with content creators who talk about the topic and feel the marks of routine, such as those that clothes, shoes and accessories leave on the skin.
Boticário’s new product line was designed to relieve body swelling and was developed through a survey carried out by the company.
“We are always attentive to the needs and desires of the brand’s consumers and, through internal research, we found that 73% of respondents indicated that they suffer from swelling in areas of the body, with 22% of customers showing a desire for products with property to combat this problem. discomfort”, explained Marcela De Masi Nogueira, director of Branding and Communication at O Boticário.
The campaign has the presence of digital influencers who bring content to the networks sharing care tips, such as model Lettícia Muniz and influencers Joyce Kitamura and Juliana Luziê.
In addition to the campaign, the company prepared material to teach consumers how to make a self-massage to help reduce swelling everyday.
“We have video and audio content for guided self-massage rituals, which can be accessed by QR Code on the packages”, added the executive.
The campaign includes 30” films in a media plan that includes digital and closed and open TV, with national and regional insertions.