The launch aims to reach and make a connection with the young audience
Habib’s launched a licensing campaign with YouTubers, focused on children.
The network’s new collectible toys were made in partnership with Maria Clara & JP, brothers who have more than 30 million subscribers on their YouTube channel, and will be available at Habib’s and Ragazzo restaurants starting this Friday (8).
For Rafael Polachini, Marketing Superintendent at Grupo Habib’s, the campaign with Maria Clara & JP changes the way the brand reaches a young, increasingly digital audience.
“By bringing characters from the digital world to a licensing campaign, this campaign seeks to make a connection with the young consumer, which today is multiplatform,” said Polachini.
The executive also highlighted the synergy of the partnership with the proposal of the brands Habib’s and Ragazzo. “The brothers convey our essence of family fun. It is part of our DNA to encourage family moments through the democratization of a comfortable environment, affordable prices and options for everyone”, concluded Polachini.
The brothers’ channel is among the ten YouTube channels with the most followers in the country and has reached more than 13 billion views on the platform since the profile was created in 2015.
