The film features the signature “Base to call your own. #VemDeAvon” and premiered at the BBB 22 break, on Rede Globo
Avon launched a campaign to promote its line of foundations that caters to different types and tones of Brazilian skin tones. With Zezé Motta, Thaynara OG and Rômulo Cricca, the film features the signature “Base to call your own. #VemDeAvon” and premiered this Thursday (8) at Globo’s BBB 22 break.
The communication brings three products, each one represented by a personality, the Compact Base 3×1, with actress Zezé Motta; Power Stay, with Thaynara OG, and Base Sérum, with Rômulo Cricca. The campaign also brought Debora Barbosa, representative of Avon Beauty.
“Carrying out a campaign highlighting the Avon Foundations is very important to reinforce how we are a brand that always presents technologies and innovation to understand the diversity of skin needs from all over Brazil and meet with innovation and adaptation to each of these individualities” , says Viviane Pepe, Avon Brasil’s communications director.
Created by Wunderman Thompson Brasil, it will have insertions on Open and Pay TV, Streaming platform, digital and main social networks. According to the brand, the strategy also includes special actions on Gshow, TikTok, Meta, UOL and merchan on BBB22.
Client: Avon
Film: Base To Call Your Own. It comes from Avon.
CCO: Keka Morelle
Creative Direction: Beta Harada
Copywriter: Layana Leonardo
Art Direction: Rafael Avila
Executive Business Director: Fernanda Ricci
Attendance: Natália Vasconcelos, Gabriel Fiorelli, Caroline Trilha
Projects: Henrique Sitta, Denise Lopes
CSO: Stella Pirani
Media: Wanessa Singh, Fabiola Sidorenko, Mariana Cirilo, Wesley Almeida, Renata Saito, Rodrigo Saviano, Thais Anizio and Camilla Andrade
Planning and Insights: Camila Collesi, Lucas Paião, Sabrina Teixeira
General Director of Content: Mariana Hasselmann
Content: Grazielle Gervasio, Tatiani Lopatiuk, Adriana Cuellar, Jennifer
Marinho, Maria Luiza Alvim and Fernando Rio Branco
Influence: Carol Bertelli, Gabriela Varela, Thais Bellotto
PR: Vivian Zeni, Suellen Ciriaco, Helen Araújo
RTV production: Ana Mello, Fernanda Sátiro
Client Approval: Danielle Bibas, Viviane Pepe, Diego Santelices, Nikki Felix, Aline Viana, Juliana Barros, Andrea Echeverri, Giovana Vidmar
Producer: Boiler Films
Direction: Liv Stacciarini
Director 2 Unit: Nico Matteis
Executive Production: Marcella Feo | Juliana Martellotta
Head of Service: Larissa Perrotta
Service: Babi Kosloff | Jess Thomaz | Ana Campos
Production Coordination: Marcella Feo | Juliana Salviano | Rafaela Muniz
Coordination Assistant: Michel Nogueira | Thais Oliveira
Director of Photography: Gabriel Bianchini
Film Production Direction: Guilherme Valiengo
Production: Maria Rita Miranda | Erika Andrade
Assistant Director: Ariela Hertel
2nd Assistant Director: Larissa de Andrade
Art Direction: Débora Pascotto
Efeitista Produto: Miranda Gibin
Stylist: Giovanna Moretto
Make & Hair Zezé, Romolo, Debora: Welida Queen
Team Thay OG Stylist / hair: Gabrise Fiordelisio
Voice-over production: Felipe Sá
Post-Production Coordination: Fezão Barbieri
Submission: Renata Dalbem
Editing: Nico Matteis
Post-Production: Plural Image and Sound
Color Granding: Pastore Reference
Sound Producer: Evil Twin Music
Creation: Andre Faria, Murilo Faria, Jimmy Gressler
Production and Finishing: Andre Faria, Murilo Faria, Rafael Vieira, Andre D’Avila and Jimmy Gressler
Voice: Amanda Magalhaes
Assistance/Coordination: Juliana Tangary, Thais Becker and Lígia Barros
