In digital, the brand’s focus is on content with the language of “satisfactory videos”
In a new campaign, Natura bet on lambe-lambes interventions spread across the city announcing “I bring your energy back”, in a teaser of the Natura Tododia Capim Limão e Hortelã line.
Created by Africa, the campaign features films that show the effect of Natura’s product. In digital, the brand’s bet is on content with the language of “satisfactory videos”, which bring a break to the communication itself.
The production is by Sicarios, with stage direction by Bia Pinho and cinematography by Nixon.
Datasheet:
Title: Tododia Lemongrass and Mint
Agency: Africa
Advertiser: Nature
CCO: Sergio Gordilho
Executive Creative Director: Sophie Schonburg
Creation director: Eduardo Ferraz, Milena Zindeluk, Daniel Kalil
Creation: Gabriela Barreira, Maria Clara Cardão, Talitha Cardozo, Thiago Bach, Amanda Sousa, João Pedro Oliveira
PMO: Veronica Gordilho Araújo
Attendance: Maria Vianna, Greta Dalla Vecchia, Barbara Bellacosa
Media: Juliana Mol, Fernanda Martins Maria Fernanda, Elidiane do Carmo and Julia Piologo
Planning: Priscila Meldonian, Raphaella Faria and Isabela Euzebio
Content: Thais Vargas
Photographer: Rodrigo Pirim
Graphic production: Carla Lustosa and Cassilene Rocha
Animation: Anderson Pereira
RTV: Rodrigo Ferrari, Tais Olhiara, Eduardo Machado
Image Producer: HITS
Director: Bia Pinho
Executive producer: João Luz and Patrick Petry
Creative Director: Nixon
Operations: Lindin Lima
Director of photography: Nixon
Assistant director: Ana Rios
2nd Assistant Director: Paula Balieiro and Luisa Monteiro
Production director: Breno Oliveira
Producer: Patricia Soares
Art direction: Caca Montagnana
Object Production: Daiana Arna
Stylist: Marina Vieira
Beauty: Jake Falchi
Cast Production: Young Rouvier
Location Production: Felipe Sá
Assembly: Matheus Tibira and Renan Chagas
Finalization/Post Coordination: Guava Post
Finishing Assistance: Camila Cavalcante
Cor: Acauan Shepherd
VFX: Post it VFX
Audio Producer: LOUD +
Musical Direction: Fabio Smeili + Gustavo Garbato
Production: Felipe Kim, Bernardo Massot, Henrique Guimarães, Hugo Mariutti, Rafael Kabelo, Rodrigo Scarcello, Fejuca and Helton Oliveira
Finishers: Pedro Cortez, Ricardo Bertran, Luca Fasano, Eduardo Barbosa, André Gianini, Pedro Montessanti and Mauricio Canezin
Attendance: Karina Amabile, Prissioni Miranda and Hingrit Nitsche
Executive production: Maia Feres
Coordination: Ingrid Mabelle, Lara Fratucelli, Rafael Silvestrini, Leticia Nunes, Izabel Sanches,
Announcer: Deborah Candido
Customer approval: João Paulo Ferreira, Andrea Alvares, Carlos Pitchu, Luana Azeredo, Aline Veríssimo, Ana Carolina Soutello, Karina Vaz Guimarães, Liliane Lima, Lara Mereu, Mariana Ferreira, Valéria Duarte, Lana Spolle and Juliana Rosa