The philosopher Luiz Felipe Pondé and the head of Nubank, Helena Bertho, were some of the highlights on the last day of the event
The third and final day of the Gramado Summit featured lectures that addressed topics such as digital native brands, technology, overcoming, diversity and philosophy. The first speaker this Friday (8) was Felipe Siqueira, cofounder of Oficina Reserva. He addressed the subject “The acronym is now DNGB – Digital Native Growth Brands”. For the executive, a brand may not be digital native, but it can be a brand with digital performance.
In his view, the future is not just digital, it is omnichannel. “It is necessary to link the physical with the digital. The customer has to have the decision-making power to buy in the channel he wants”. And, according to him, the technology must create something that the consumer will actually use. “Technology must always think of the customer at the end of the line”.
As a last insight, he highlighted that the truth sells and that “communication must be the core of the whole business”, highlighting Martin Lutter King’s speech, “I have a dream”, as the best teaching of life.
Pedro Joanot, executive of major brands such as Americanas, Zara, Pão de Açúcar and Azul, whose career was interrupted after an accident in 2011 that left him quadriplegic, spoke about overcoming, based on the theme “Life is everything you do with her”. “The accident was a very complex moment, but after I reacted to life, I opened a consultancy, gave mentorships, launched two books and today I am working at the startup .PJ”.
Making a parallel with his fresh start, he believes that every day is a startup for him, just like in the life of a company. “Every day, entrepreneurs will have to make decisions capable of great achievements”. According to him, a dream is to have your head in the present and your soul in the future. “The dream is something very powerful and a company has to make the team understand that dream”, he pointed out.
With a provocation about what the future is, the global head of diversity and inclusion at Nubank, Helena Bertho, suggested that innovation is only born from discomfort. “To think about innovation is to think that 45% of Brazilian households are headed by women, but they still earn 27% less when the salary is compared to that of men. 56% of the Brazilian population is self-declared black, which moves R$ 1.7 trillion, however, the salary of blacks is 31% lower than that of whites”.
Reinforcing her thinking, she highlighted that innovation needs diversity and that it is not born from consensus. And she asked: “Are we building a future for whom? Is it for everyone”? And she left as a message her belief in the triad of results, creativity and positive impact.
The philosopher Luiz Felipe Pondé addressed the theme “The virtual world and its consequences in real life today and in the future”. He contextualized contemporary society as very anxious and talked about the growth in the sale of performance-enhancing drugs and anxiolytics, as one of the reflexes of this behavior, especially with the pressure suffered on social networks.
“One of the big problems today is that we have to please people, especially on social media, and that creates a lot of anxiety. There is no such thing as a private life on social media, other than the fact that you can make a faux pas and someone will find out. The tool is promiscuous. The fear of doing something wrong and leaking it on the internet is huge, even in groups of friends, see the case of deputy Arthur do Val”, he exemplified.
Pondé also spoke about the decrease in the birth rate and the growth of lonely people in the world as a trend in the population profile around the world. “We don’t see pregnant women on the streets anymore like I did when I was a child. People don’t want children like they used to, because of the high cost and also because the career takes up a lot of space in people’s lives and will occupy more and more. On the other hand, the growth of pet shops is there”.
He also highlighted the impact of the internet on people’s lives with the culture of cancellation, that “from one sentence a person loses sponsorship or years of work”, the pressure of social networks in politics, disruptive mechanisms such as artificial intelligence and the metaverse, saying he believes that the new bet on the virtual world must come true, since companies are investing capital.
