Signed by WMcCann, campaign reinforces products and solutions that the bank offers for every moment of life
Banco do Brasil launched the new phase of the “Imaginary Friends” campaign, which asks what people want to accomplish this year.
With the campaign signed by WMcCann, the brand seeks to get closer to Brazilians and reinforces its commitment to being present in people’s lives.
The films bring real narratives that connect with the needs of the protagonists, such as the renovation of the kitchen, the English course that doesn’t leave the paper, or even that enrollment in the gym.
“With the motto ‘For everything you can imagine’, the strategy reinforces how BB can help Brazilians not only organize and plan, but also fulfill their desires with the bank’s support at any time in their lives”, he highlighted. Paula Sayão, marketing and communication director at Banco do Brasil.
In digital, the new phase of the campaign presents the imaginary friends of the team of gamer influencers who are responsible for passing the message on the networks, such as Gaulês, Anaxisdê, Marottah, Ithuriana and David Tavares.
“For the new phase of the campaign, we created a solution that connects to the audience the bank wants to talk to. We introduced the imaginary friends of gamers influencers and now they have characters from the multiverse to help with their financial issues and their future plans” , explained Patricia Andrade, executive VP and general director of WMcCann Brasília.
In addition to social networks, the communication strategy also has national broadcasting on open TV, merchandising and outdoor media.
Datasheet:
Agency: WMcCann
Client: BANCO DO BRASIL
Product: MARKETING
Campaign name: 2nd Quarter 2022
Client Team: Paula Sayão, Ana Carolina Castro, Elvis Kleber, Luciana Del Fiaco, Rafael Prandina, Simara Monteiro, Thiago Jorge, Keyler Alves and Felipe Daltro.
Executive Chairman: Hugo Rodrigues
CEO: André France
CCO: Mariana Sa
Executive VP and General Manager of Brasília: Patrícia Andrade
Creative direction: Fábio Ludwig and Kleyton Mourão
Creation: Paulo Ribas, Raoni Leão, Tainah Magri and Caio Soares
COO & CSO: Renata Bokel
Planning: Ricardo Bauab and Erika Souza
Attendance: Dilma Lima, Gabriella Miranda, Thais Santos and Viviane Bento
VP of Media: Fabio Urbanas
Media: Giuliana Chekin, Glenda Tegumia, Thyessa Benincasa, Mireille Terra, Ana Beatriz and Anderson Lima
BI: Felipe Borges, Felipe Fiatkoski, Caio Horita, Tauan Carvalho
General Production Director: Camila Naito
RTV: Felipe Silvani and Camilla Mendes
Film producer: Café Royal
Director: Caio Rubini
Director of Photography: Milena Seta
Post-production: Andréza Oliveira
Sound Producer: Satellite Audio
Track: Kito Siqueira, Roberto Coelho, Hurso Ambrifi
Graphic Production: Fabiana Dias, Marcio Kaloy and Juliana Mendes
Photographer: Marcus Hausser
Projects: Raphaella Marmentini and Melissa Lobo
Public Relations: Kerena Neves and Giulia Camargo
