According to the brand, the campaign should be aired next month.
The new Eisenbahn Pilsen Unfiltered promises a unique flavor because it manages to retain aromas typical of artisanal processes without filtration. But to taste this taste, the drink needs to be shaken. That was the inspiration for turning the beer label upside down.
“For this launch, we created the packaging with inverted arts to emphasize, in an intuitive and fun way, the importance of the ritual of spinning and mixing the beer liquid to have a true final tasting experience”
With a campaign scheduled for May, the product enters the permanent portfolio of the company from Santa Catarina, which completes two decades of history, and today belongs to the Heineken Group. Sales start in the second half of April.
