The reason for the investigation was a report on a social media campaign, allegedly attributed to iFood, carried out to demobilize delivery workers.
Conar (National Council for Advertising Self-Regulation) announced that it will open an investigation into a campaign attributed to iFood carried out on social networks. The start of the investigation was an article on the investigative journalism website Agência Pública.
The report, published on the 4th, showed how the agencies Social QI and Benjamin Comunicação, supposedly at the service of iFood, created fakes profiles in order to demobilize application delivery people.
According to Conar, the procedure has the objective of investigating a possible ‘commitment’ of a violation of the Brazilian Advertising Self-Regulation Code, in addition to identifying the author of the action.
The report claimed to have had access to documents that bring details of the action, such as delivery reports, minutes of meetings, exchange of messages, in addition to a posting schedule.
It all started in July 2020, as couriers organized a nationwide walkout to demand an increase in the value of delivery, as well as better working conditions.
A little over a week ago, as the article pointed out, a Facebook page called ‘Não Breca Meu Trampo’ appeared, in which advertisers pretended to be delivery men opposed to the stoppage of the category.
For Agência Pública, iFood reported that it did not have access to the documents mentioned and, therefore, said it could not comment on the content.
“iFood’s performance on social networks is strictly within the legal framework, not agreeing with the use of false profiles, generation of false information, automation of publications through the use of robots or purchase of followers”, highlighted the app to the website.
Read Conar’s note:
“Conar today opened an investigative process into a social media campaign attributed to iFood, according to reports published in the press.
The procedure aims to investigate possible violations of the Brazilian Advertising Self-Regulation Code and identify the author of the campaign”.
