With Camilla de Lucas, Hiane Luiza and Yasmin Silva, the brand presents the campaign “#EuMeCuidoAssim”
Monange has a new campaign, “#EuMeCuidoAssim”, created by Talent Marcel to communicate the new moisturizers and reinforce the individuality of each woman in her self-care practices.
The film stars Camilla de Lucas, talking about the new Monange Firming Q10 Moisturizer; Hiane Luiza, with the Monange Detox moisturizer, which promises anti-pollution action; and Yasmin Silva, who deals with the Olive Extract intensive hydration line.
“The Monange brand is encouraging a new movement that starts from the assumption that each woman has a unique way of taking care of herself because she knows what matters to her, and Monange has products for every need found”, says Regiane Bueno, vice president of Coty Group marketing.
Now available on the brand’s social networks, the film begins to be shown on open TV stations from this Tuesday (11).
DATASHEET
Agency: Talent Marcel
Client: COTY Brazil
Title: I Take Care of Myself
Duration: 30”
Product: Monang
Chief Creative Officer: João Livi
Executive Creative Director: Otavio Schiavon
Creative Director: Rodrigo Lugato and Diego Ferrite
Creation: Camila Piagge and Mariana Villela
RTV Executive Director: Renata Correa
RTV Producer: Ubiratan Rio
Business: Carol Escorel, Janaina Pacheco and Thais Colombo.
Planning: Bruna Oliveira and Gabriela Soares
Media: Herbert Gomes, Juliana Alsberg and Marina Signori
Producer: Corazon
Stage director: Daisies
Director of Photography: Milena Seta
Art Director: Barbara Besouchet
Assistant Director: Tays Perez
Executive Direction: Renato Chabuh and Igor Ferreira
Attendance: Elisangela Dias and Carol Azambuja
Production Coordination: Ju Sigolo and Bruna Fernandes
Coordinating Assistants: Daniela Mazer
Production Director: Tim Maia
Post Production Coordinator: Nayla Kols
Montador: Aaron Saiki
Finishing: Studio Horde
CGI: Leandro Beltran
Finisher: Miguel Lima
Color: Acauan Pastore
Music Production Director: Will Bone
Music Production: Vivian Kuczynski
Voiceover: Renata Leão
Executive Producer: Lu Novelli
Coordinator: Yuri Costa
Submission: Lucas Weingaertner
Assistance: Guilhermina de Paula and Lu Novelli
Client approval: Regiane Bueno, Paulo Carneiro, Flavio Barolli, Gabriela Franca and Aline Spagnol
